Samual is interested in Pop culture, particularly cartoon imagery. He expresses his love of animation through his art by creating engaging detailed drawings depicting a mixture of iconic stars and their trademark gestures, along side drawings from real life observations. He is interested in perfecting his drawing and painting skills but in addition, he is fascinated in breathing new life into cultural significant characters and asking them to tell a new story. His work is very detailed and focuses on observations and the act of looking. This interest and focus means that Samuel's work is instantly recognisable and allows a wide variety of people to engage in his artistic practise.