Samuel is interested in Pop culture, particularly cartoon imagery. He expresses his love of animation by creating engaging detailed drawings depicting a mixture of iconic stars and their trademark gestures. He combines these with drawings from real life observations. He is interested in perfecting his drawing and painting skills but, in addition, he is fascinated in breathing new life into culturally significant characters and asking them to tell a new story. His work is very detailed and focuses on observations and the act of looking. This interest and focus means that Samuel's work is instantly recognisable and allows a wide variety of people to engage in his artistic practise.